People sleep in different positions, have different body shapes, and different personal comfort preferences. The goal of the right pillow is to maintain proper spinal alignment and provide support for the head, neck, and shoulders. Here's why different types of sleepers might need different types of pillows:

Back sleepers - Back sleepers benefit from pillows that have medium support and maintain the natural curve of the cervical spine. Too thick of a pillow could push the head forward, straining the neck, and too thin a pillow might not have enough support. A medium-firm pillow with loft to support the natural curve of the neck can be helpful for back sleepers.

Side sleepers - Side sleepers must have a thicker, firmer pillow to fill the gap between the head and the mattress, supporting the neck's alignment with the spine. A pillow with a higher loft can help keep the head and neck level with the rest of the body. 

Stomach sleepers - Stomach sleepers usually need a softer, flatter pillow to avoid excessive strain on the neck and spine. Using a pillow that's too thick can cause the head to be elevated at an unnatural angle, leading to discomfort. 

Combination sleepers - Combination sleepers who change positions throughout the night might benefit from a medium pillow that can accommodate different sleeping positions. 

Body shape and size - Different body shapes and sizes can influence the type of pillow needed. Individuals with broader shoulders might need a slightly higher pillow to maintain proper alignment, and those with narrower shoulders might prefer a lower pillow.

Medical conditions - Medical conditions like sleep apnea, acid reflux, or chronic pain can also impact pillow choice. Someone with sleep apnea in particular might benefit from thicker, higher loft pillows designed to keep the airways open, like our LoftKing extra firm pillows.

People sleep in different positions, have different body shapes, and different personal comfort preferences. The goal of the right pillow is to maintain proper spinal alignment and provide support for the head, neck, and shoulders. Here's why different types of sleepers might need different types of pillows:

Back sleepers - Back sleepers benefit from pillows that have medium support and maintain the natural curve of the cervical spine. Too thick of a pillow could push the head forward, straining the neck, and too thin a pillow might not have enough support. A medium-firm pillow with loft to support the natural curve of the neck can be helpful for back sleepers.

Side sleepers - Side sleepers must have a thicker, firmer pillow to fill the gap between the head and the mattress, supporting the neck's alignment with the spine. A pillow with a higher loft can help keep the head and neck level with the rest of the body. 

Stomach sleepers - Stomach sleepers usually need a softer, flatter pillow to avoid excessive strain on the neck and spine. Using a pillow that's too thick can cause the head to be elevated at an unnatural angle, leading to discomfort. 

Combination sleepers - Combination sleepers who change positions throughout the night might benefit from a medium pillow that can accommodate different sleeping positions. 

Body shape and size - Different body shapes and sizes can influence the type of pillow needed. Individuals with broader shoulders might need a slightly higher pillow to maintain proper alignment, and those with narrower shoulders might prefer a lower pillow.

Medical conditions - Medical conditions like sleep apnea, acid reflux, or chronic pain can also impact pillow choice. Someone with sleep apnea in particular might benefit from thicker, higher loft pillows designed to keep the airways open, like our LoftKing extra firm pillows.